Decline In Australia

The Australian continent had always been a good ground for Land Rover cars. Right from the first version and first series of Land Rover cars, Australia had a certain number of cars imported, all the times. They were interested in importing utility model Land Rover cars and those cars were designed for multipurpose usages.

The first series of Land Rovers unveiled towards the end of the 1940s were imported to Australia for using it for several civil engineering needs including construction of dams, buildings etc. Some years later they were found using too many Land Rovers, for engineering purposes and this helped to get much more public attention.

Due to the increase in demand for the Land Rovers in Australia, the authorities decided to start a Land Rover factory. The popularity and acceptability for Land Rovers only increased among Australian people and there was a time, when Australia was considered as the home country of Land Rovers. During 1950s and 1960s, numerous Land Rover cars were owned and operated by Australian government and people for a variety of purposes. Later came a time, when each farm in Australia had a Land Rover on its own.

This successful journey of Land Rovers continued even with the second series and third series of Land Rover cars through 1970s. Around the mud 1970s, the sales and ownership of Land Rover cars started to decline a bit. This was mainly due to the introduction of some brilliant Japanese cars in the Australian market. This decline of Land Rover cars in Australian market was expected as they taken the Australian market for granted. Rather than bringing in timely changes and rather than being a wee bit innovative, in construction, design and performance, they continued to persist with the same old model, which resulted in a gradual depreciation in popularity and acceptability. At the same time, new car models in Toyota and land Cruiser ruled the market with their optimal performance and innovative design models. There was another critical factor that attributed the decline of Land Rovers in mid 70s. At that period of time, Britain exported low quality spare parts and rover accessories to Australia, which was not at all par to the standard Land Rovers had kept so far.

There were clear and precise factors which distinguished Japanese cars of that time with the Land Rovers. Even though the off road performance of Land Rovers were good and optimal, the on road performance was poor. This was because of the lack of incorporation of new methodologies that would ensure better on road performance. The body parts of Land Rovers were poor to restrict rusting at that time, and the body parts started to decay rather sooner, than usual. The poor steel quality used by Land Rovers also tempted Australian car lovers to turn their eyes to latest Japanese cars. This ultimately helped them to get a great run in Australia and one of the Japanese cars turned out to be as one of the best selling cars in Australia in the year 1983.